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Hateful Meme Detection through Context-Sensitive Prompting and Fine-Grained Labeling (Student Abstract)

AAAI 2025 · Vision-language and multimodal › Human and embodied modeling · approach: Multimodal retrieval-augmented modeling · 0 citations (OpenAlex)

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Proposes an end-to-end conceptual optimization framework (modalities, prompting, labeling, fine-tuning) for hateful meme detection, evaluated via a 12-configuration ablation of InternVL 8B and DistilBERT on the Hateful Memes dataset.

Problem

Hateful meme detection on social media is hard for multimodal classifiers, and it is unclear whether fine-grained prompting and labeling outweigh the effect of fine-tuning in vision-language models.

Approach

An end-to-end conceptual framework that treats performance as a multivariate function of modalities, prompting, labeling, and fine-tuning, and ablates these factors jointly (2x2 prompt-by-label matrix plus fine-tuning and modality) to show isolated optimizations are not sufficient on their own.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Fine-tune InternVL 8B with a category prompt and binary labels instead of prompting it without fine-tuningInternVL 8B · Hateful Memes evaluationaccuracy: 62.500 -> 68.933Helped
Fine-tune InternVL 8B with a category prompt and binary labels instead of prompting it without fine-tuningInternVL 8B · Hateful Memes evaluationAUROC: 62.199 -> 66.827Helped
Use a category prompt instead of a simple prompt (ablation)Fine-tuned InternVL 8B with binary labels · Hateful Memes evaluationaccuracy: 68.233 -> 68.933Helped
Use binary labels instead of scale labels (ablation)Fine-tuned InternVL 8B with a category prompt · Hateful Memes evaluationaccuracy: 65.933 -> 68.933Helped
Use binary labels instead of scale labels (ablation)Fine-tuned InternVL 8B with a category prompt · Hateful Memes evaluationAUROC: 63.139 -> 66.827Helped
Use scale labels instead of binary labels (ablation)Prompted InternVL 8B with a simple prompt · Hateful Memes evaluationaccuracy: 61.500 -> 62.100Helped
Use a category prompt instead of a simple prompt (ablation)Fine-tuned DistilBERT 66M with binary labels · Hateful Memes evaluationaccuracy: 61.033 -> 49.300Hurt
Use a category prompt instead of a simple prompt (ablation)Fine-tuned DistilBERT 66M with binary labels · Hateful Memes evaluationAUROC: 57.783 -> 47.378Hurt
Use scale labels instead of binary labels (ablation)Fine-tuned InternVL 8B with a simple prompt · Hateful Memes evaluationaccuracy: 68.233 -> 65.367Hurt
Use scale labels instead of binary labels (ablation)Fine-tuned DistilBERT 66M with a simple prompt · Hateful Memes evaluationaccuracy: 61.033 -> 60.833No clear effect
Use a category prompt instead of a simple prompt (ablation)Prompted InternVL 8B with binary labels · Hateful Memes evaluationaccuracy: 61.500 -> 62.500Helped
Use scale labels instead of binary labels (ablation)Prompted InternVL 8B with a category prompt · Hateful Memes evaluationaccuracy: 62.500 -> 62.700No clear effect

Surprising findings

Limitations

Experimental setup

Datasets: Hateful Memes

Benchmarks: Hateful Memes

Metrics: accuracy precision recall F1-score AUROC

Baselines: DistilBERT (unimodal) InternVL 8B prompting-only

Builds on: multi-stage prompting InternVL 2 DistilBERT

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