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Multi-Granular Multimodal Clue Fusion for Meme Understanding
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Proposes MGMCF, a multi-granular multimodal clue fusion model with object-level visual features, a global-local cross-modal attention interaction, and a dual-semantic contrastive loss, evaluated on the MET-MEME bilingual meme dataset for four MMU tasks.
Problem
Multimodal meme understanding (metaphor recognition, sentiment, intention, offensiveness) suffers from losing fine-grained object-level metaphorical visual clues and from weak correlation between meme text and image that naive fusion fails to handle.
Approach
Combines image-level VGG16 features with object-level region features, and fuses text and image via a global multimodal context token that bidirectionally cross-attends with local unimodal features (CAP), plus unimodal prediction heads and a contrastive dual-semantic loss.
Key results
- On MET-MEME English, precision on offensiveness detection improves by 8.14% over the SoTA (M3F).
- Accuracy improves by 3.53% (metaphor recognition), 3.89% (sentiment analysis), and 3.52% (intention detection) on English.
- Removing the global-local interaction causes the largest drop in ablations, e.g. OD precision falls by 5.16%.
Measured effects reported in the paper
| What was changed | Where | Measured | Effect |
|---|---|---|---|
| Use MGMCF instead of M3F_add | MET-MEME English sentiment analysis · MET-MEME English sentiment analysis | accuracy: 30.47 -> 34.36 | Helped |
| Use MGMCF instead of M3F_add | MET-MEME Chinese sentiment analysis · MET-MEME Chinese sentiment analysis | accuracy: 39.95 -> 42.11 | Helped |
| Use MGMCF instead of M3F_add | MET-MEME English intention detection · MET-MEME English intention detection | accuracy: 44.40 -> 47.92 | Helped |
| Use MGMCF instead of M3F_add | MET-MEME Chinese intention detection · MET-MEME Chinese intention detection | accuracy: 55.25 -> 58.56 | Helped |
| Use MGMCF instead of M3F_add | MET-MEME English offensiveness detection · MET-MEME English offensiveness detection | accuracy: 76.17 -> 78.11 | Helped |
| Use MGMCF instead of M3F_add | MET-MEME Chinese offensiveness detection · MET-MEME Chinese offensiveness detection | accuracy: 80.81 -> 82.15 | Helped |
| Use MGMCF instead of M3F_add | MET-MEME English metaphor recognition · MET-MEME English metaphor recognition | accuracy: 83.98 -> 87.51 | Helped |
| Use MGMCF instead of M3F_add | MET-MEME Chinese metaphor recognition · MET-MEME Chinese metaphor recognition | accuracy: 77.01 -> 78.39 | Helped |
| Add object-level semantic mining (ablation) | MGMCF · MET-MEME English sentiment analysis | accuracy: 32.47 -> 34.36 | Helped |
| Add unimodal prediction (ablation) | MGMCF · MET-MEME English sentiment analysis | accuracy: 32.85 -> 34.36 | Helped |
| Add global-local interaction (ablation) | MGMCF · MET-MEME English sentiment analysis | accuracy: 31.76 -> 34.36 | Helped |
| Add dual-semantic guided strategy (ablation) | MGMCF · MET-MEME English sentiment analysis | accuracy: 33.59 -> 34.36 | Helped |
Surprising findings
- Naive MET-style fusion can underperform unimodal DenseNet-161 and ResNet-50 on offensiveness detection.
Limitations
- Improvements are reported only on MET-MEME, a small bilingual dataset.
- Hardware and training cost details are not reported.
Experimental setup
Datasets: MET-MEME
Benchmarks: MET-MEME
Metrics: accuracy weighted precision weighted recall
Baselines: VGG16 DenseNet-161 ResNet-50 Multi-BERT_EfficientNet Multi-BERT_ViT Multi-BERT_PiT MET_add MET_cat M3F_add M3F_cat
Builds on: M3F MET-MEME Multilingual BERT VGG16
Closest papers by meaning
- CAMEL: Capturing Metaphorical Alignment with Context Disentangling for Multimodal Emotion Recognition (AAAI 2024 · similarity 0.86)
- Debiased Multimodal Understanding for Human Language Sequences (AAAI 2025 · similarity 0.85)
- DocMSU: A Comprehensive Benchmark for Document-Level Multimodal Sarcasm Understanding (AAAI 2024 · similarity 0.85)
- Hateful Meme Detection through Context-Sensitive Prompting and Fine-Grained Labeling (Student Abstract) (AAAI 2025 · similarity 0.85)
- TRACE: Textual Relevance Augmentation and Contextual Encoding for Multimodal Hate Detection (AAAI 2026 · similarity 0.84)
- MMIE: Massive Multimodal Interleaved Comprehension Benchmark for Large Vision-Language Models (ICLR 2025 · similarity 0.84)
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