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Multi-Granular Multimodal Clue Fusion for Meme Understanding

AAAI 2025 · Vision-language and multimodal › Cross-modal learning · approach: Multimodal sentiment analysis · 3 citations (OpenAlex)

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Proposes MGMCF, a multi-granular multimodal clue fusion model with object-level visual features, a global-local cross-modal attention interaction, and a dual-semantic contrastive loss, evaluated on the MET-MEME bilingual meme dataset for four MMU tasks.

Problem

Multimodal meme understanding (metaphor recognition, sentiment, intention, offensiveness) suffers from losing fine-grained object-level metaphorical visual clues and from weak correlation between meme text and image that naive fusion fails to handle.

Approach

Combines image-level VGG16 features with object-level region features, and fuses text and image via a global multimodal context token that bidirectionally cross-attends with local unimodal features (CAP), plus unimodal prediction heads and a contrastive dual-semantic loss.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use MGMCF instead of M3F_addMET-MEME English sentiment analysis · MET-MEME English sentiment analysisaccuracy: 30.47 -> 34.36Helped
Use MGMCF instead of M3F_addMET-MEME Chinese sentiment analysis · MET-MEME Chinese sentiment analysisaccuracy: 39.95 -> 42.11Helped
Use MGMCF instead of M3F_addMET-MEME English intention detection · MET-MEME English intention detectionaccuracy: 44.40 -> 47.92Helped
Use MGMCF instead of M3F_addMET-MEME Chinese intention detection · MET-MEME Chinese intention detectionaccuracy: 55.25 -> 58.56Helped
Use MGMCF instead of M3F_addMET-MEME English offensiveness detection · MET-MEME English offensiveness detectionaccuracy: 76.17 -> 78.11Helped
Use MGMCF instead of M3F_addMET-MEME Chinese offensiveness detection · MET-MEME Chinese offensiveness detectionaccuracy: 80.81 -> 82.15Helped
Use MGMCF instead of M3F_addMET-MEME English metaphor recognition · MET-MEME English metaphor recognitionaccuracy: 83.98 -> 87.51Helped
Use MGMCF instead of M3F_addMET-MEME Chinese metaphor recognition · MET-MEME Chinese metaphor recognitionaccuracy: 77.01 -> 78.39Helped
Add object-level semantic mining (ablation)MGMCF · MET-MEME English sentiment analysisaccuracy: 32.47 -> 34.36Helped
Add unimodal prediction (ablation)MGMCF · MET-MEME English sentiment analysisaccuracy: 32.85 -> 34.36Helped
Add global-local interaction (ablation)MGMCF · MET-MEME English sentiment analysisaccuracy: 31.76 -> 34.36Helped
Add dual-semantic guided strategy (ablation)MGMCF · MET-MEME English sentiment analysisaccuracy: 33.59 -> 34.36Helped

Surprising findings

Limitations

Experimental setup

Datasets: MET-MEME

Benchmarks: MET-MEME

Metrics: accuracy weighted precision weighted recall

Baselines: VGG16 DenseNet-161 ResNet-50 Multi-BERT_EfficientNet Multi-BERT_ViT Multi-BERT_PiT MET_add MET_cat M3F_add M3F_cat

Builds on: M3F MET-MEME Multilingual BERT VGG16

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