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Harnessing Multimodal Large Language Models for Multimodal Sequential Recommendation

AAAI 2025 · Vision-language and multimodal › Multimodal LLMs · approach: Unified any-modality language models · 42 citations (OpenAlex)

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Proposes MLLM-MSR, which converts item images to text with an MLLM, recurrently summarizes user preferences block-by-block with an LLM, and fine-tunes an MLLM recommender with LoRA-based SFT for multimodal sequential recommendation.

Problem

Multimodal sequential recommendation with MLLMs is underexplored: processing many ordered image inputs is costly, MLLMs struggle with temporal user dynamics, and fine-tuning risks overfitting and losing generalization.

Approach

Summarize item images into text with an MLLM, then infer user preferences recurrently over session blocks with an LLM summarizer, and use the resulting preference summaries plus item text and image in a yes/no SFT-tuned MLLM recommender whose score is p(yes)/(p(yes)+p(no)).

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Recurrent user preference inference (vs. direct inference over full history) (ablation)MLLM-MSR · ablation (three datasets)AUC/HR@5/MRR@5Helped
Removing image summarization from item summarization (text-only preference inference) (ablation)MLLM-MSR · ablation (three datasets)AUC/HR@5/MRR@5Helped
Image summary (LLaVA text summary) instead of VGG19 visual features in GRU4RecGRU4Rec · Microlens preliminaryAUC: +0.0127 on Microlens; -0.0065 on Baby; -0.0081 on GamesMixed
Fine-tuned MLLM recommender (SFT with LoRA) vs. LLaVA without SFTLLaVA-v1.6-mistral-7b · MicrolensAUC: +30.42 AUC (83.17 vs 52.75)Helped
Text-only LLM SFT recommender (TALLREC) vs. proposed multimodal MLLM-MSRMLLM-MSR · Microlens, Video-Games, Amazon-BabyAUC: +1.92 / +2.60 / +3.53 AUC over TALLRECHelped

Surprising findings

Limitations

Experimental setup

Datasets: MicroLens Amazon-Baby Amazon-Game

Benchmarks: MicroLens Video-Games Amazon-Baby

Metrics: AUC HR@5 MRR@5

Baselines: GRU4Rec SASRec MGAT MMGCN GRU4Rec-F SASRec-F Trans2D MMSR LLaVA w/o SFT TALLRec

Builds on: TALLRec LLaVA GRU4Rec SASRec

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