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Citations and Trust in LLM Generated Responses
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Live QA experiment (N=303 Prolific participants) testing whether citations (0, 1, or 5; relevant or random) and citation checking affect self-reported trust in ChatGPT-4 responses, grounded in trust-as-anti-monitoring and social proof theory.
Problem
Whether citations in LLM-generated responses increase user trust, whether the number and relevance of citations matter, and whether checking citations reduces trust.
Approach
Applies the anti-monitoring theory of trust and the principle of social proof to a between-subjects live QA experiment, manipulating citation count and validity and tracking actual citation-checking behavior via mouse hovers.
Key results
- Presence of citations significantly increased trust (beta=0.394, p<0.01), while random citations reduced trust relative to valid citations (beta=-0.268, p<0.01).
- Five citations were not rated more trustworthy than one citation (p>0.05), both above zero citations.
- Checking citations was associated with lower trust (beta=-0.058, p<0.01); only 9.77% of answers with citations were checked.
Measured effects reported in the paper
| What was changed | Where | Measured | Effect |
|---|---|---|---|
| include citations rather than none | ChatGPT4 responses · ChatGPT4 responses | trust rating: +0.394 β | Helped |
| show random citations rather than accurate citations | ChatGPT4 responses · ChatGPT4 responses | trust rating: -0.268 β | Hurt |
| provide one citation rather than zero | ChatGPT4 responses · ChatGPT4 responses | trust rating mean: 7.732 -> 8.103; 0.371 | Helped |
| provide five citations rather than zero | ChatGPT4 responses · ChatGPT4 responses | trust rating mean: 7.732 -> 8.170; 0.438 | Helped |
| provide five citations rather than one | ChatGPT4 responses · ChatGPT4 responses | trust rating mean: 8.103 -> 8.170; 0.067 | No clear effect |
| check citations rather than not checking them | ChatGPT4 responses · ChatGPT4 responses | trust rating: -0.058 β | Hurt |
| ask a political rather than non-political question | ChatGPT4 responses · ChatGPT4 responses | trust rating: +0.314 β | Helped |
| ask a fact-based rather than non-fact-based question | ChatGPT4 responses · ChatGPT4 responses | trust rating: +0.374 β | Helped |
| ask a complex rather than other question | ChatGPT4 responses · ChatGPT4 responses | trust rating: 0.070 β | No clear effect |
| provide five citations rather than one | ChatGPT4 responses · citation-check likelihood | citation-check likelihood: 59 vs 24 checks | Helped |
Surprising findings
- Random citations increased trust relative to no citations, though the effect was not significant among checked answers.
- Five citations were not perceived as more trustworthy than a single citation.
Limitations
- Sample drawn entirely from Prolific and skewed (65% white, tech-savvy), limiting generalizability.
- Trust measured with a single one-item 1-10 rating.
- Question content was not controlled across conditions; underpowered for complex-question analysis.
Experimental setup
Datasets: AskReddit Quora
Metrics: self-reported trust rating (1-10) citation check rate (mouse hover)
Builds on: trust as anti-monitoring principle of social proof retrieval augmented generation
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