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MTRec: Learning to Align with User Preferences via Mental Reward Models

NeurIPS 2025 · Label-efficient and robust learning › Recognition and long-tail · approach: Recommendation representation learning · 0 citations (OpenAlex)

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Proposes MTRec, which learns a distributional "mental reward" model from implicit feedback via quantile-regression inverse Q-learning and uses it as an auxiliary signal to align sequential recommenders with users' real preferences.

Problem

Recommendation models trained on implicit feedback (clicks) can be misaligned with users' real preferences, since clicks do not always reflect satisfaction.

Approach

Model users as agents maximizing accumulated latent "mental rewards" and recover a stochastic (distributional) reward function from behavior data with QR-IQL, a quantile-regression variant of inverse soft Q-learning; the learned reward is then added as an alignment loss or RL reward term to existing recommenders.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Add MTRec mental-reward alignment to LinRecLinRec · Amazon ElectronicsAUC: 0.8579 -> 0.8594Helped
Add MTRec mental-reward alignment to LinRecLinRec · Amazon ElectronicsNCIS: 0.8077 -> 0.9782Helped
Add MTRec mental-reward alignment to SIGMASIGMA · Amazon BooksAUC: 0.8762 -> 0.8814Helped
Add MTRec mental-reward alignment to LinRecLinRec · Amazon BooksNCIS: 2.4653 -> 3.7928Helped
Add predicted mental rewards to PPO training rewardsPPO · Virtual Taobaoaverage CTR: 0.5435 -> 0.678Helped
Add predicted mental rewards to SAC training rewardsSAC · Virtual Taobaoaverage CTR: 0.7055 -> 0.909Helped
Add MTRec alignment loss to DCNDCN · Industrial short-video platform, 7-day A/B testaverage video viewing time: +7\%Helped
Use distributional QR-IQL instead of non-distributional IQ-Learn for the mental reward modelMTRec recommendation models · Amazon Books and ElectronicsAUCMixed

Surprising findings

Limitations

Experimental setup

Datasets: Amazon Books Amazon Electronics Virtual Taobao

Benchmarks: Amazon Books Amazon Electronics Virtual Taobao

Metrics: AUC NCIS episodic CTR (eCTR) average viewing time (online A/B)

Baselines: Wide&Deep PNN DeepFM SASRec DIN DIEN LinRec SIGMA IQ-Learn (IRL) PPO SAC DCN

Builds on: IQ-Learn QR-DQN maximum entropy IRL SASRec RLHF

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