Research map / Probabilistic and scientific modeling / Treatment effects
A/B Testing for Recommender Systems in a Two-sided Marketplace
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Measured effects reported in the paper
| What was changed | Where | Measured | Effect |
|---|---|---|---|
| Replace number of shared edges with normalized shared edges for candidate generation | Edge recommendation · Edge recommendation, viewee side | Weekly Active Unique users: +0.51% | Helped |
| Replace number of shared edges with normalized shared edges for candidate generation | Edge recommendation · Edge recommendation, viewee side | Sessions: +0.57% | Helped |
| Boost viewees likely to visit after receiving an edge formation request | Edge recommendation ranking model · Edge recommendation, viewee side | Weekly Active Unique users: +0.13% | Helped |
| Boost viewees likely to visit after receiving an edge formation request | Edge recommendation ranking model · Edge recommendation, viewee side | Sessions: +0.11% | Helped |
| Use UniCoRn rank-based reranking instead of modified OASIS score-based reranking | Simulated recommendation environment · Treatment effect estimation simulation | ATE estimation error | Helped |
| Use UniCoRn(1) or UniCoRn(0.2) instead of HaThucEtAl | Simulated recommendation environment · Treatment effect estimation simulation | ATE estimation error | Helped |
| Choose UniCoRn(0) instead of costlier UniCoRn variants at treatment proportion 0.5 (ablation) | UniCoRn · Treatment effect estimation simulation, TP 0.5 | ATE estimation error | No clear effect |
| Increase α from 0 to 1 (ablation) | UniCoRn · Simulated ranking design | RMSE | Helped |
| Increase α from 0 to 1 (ablation) | UniCoRn · Simulated ranking design | MAE | Mixed |
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