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Revenue Optimization with Approximate Bid Predictions

NeurIPS 2017 · Learning theory and algorithms › Prediction and decision losses · approach: Consistency of surrogate losses · 52 citations (OpenAlex)

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Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use RIC-h clustering instead of the DC algorithmReserve-price optimization on AdExchange auction data · AdExchange, four publisher-advertiser pairsrevenue: up to 30% improvementHelped
Use RIC-h clustering instead of the offset algorithmReserve-price optimization on AdExchange auction data · AdExchange, four publisher-advertiser pairsrevenueHelped
Use RIC-h clustering instead of the DC and offset algorithmsReserve-price optimization under low noise · Synthetic bimodal scenariorevenueHelped
Use RIC-h clustering instead of the DC and offset algorithmsReserve-price optimization under low noise · Synthetic linear scenariorevenueHurt
Increase noise in the synthetic linear scenarioRIC-h, DC, and offset reserve-price algorithms · Synthetic linear scenariorevenueNo clear effect

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