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Cross-Domain Adaptative Learning for Online Advertisement Customer Lifetime Value Prediction

AAAI 2023 · Label-efficient and robust learning › Domain adaptation and generalization · approach: Mixture and distillation for domain shift · 14 citations (OpenAlex)

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Measured effects reported in the paper

What was changedWhereMeasuredEffect
Apply cross-domain adaptive learning to the Mixed Model instead of training on target data aloneMixed Model · G1–G5AUC: 0.680 -> 0.740; 0.667 -> 0.715; 0.723 -> 0.754; 0.736 -> 0.795; 0.653 -> 0.733Helped
Apply cross-domain adaptive learning to the Mixed Model instead of training on target data aloneMixed Model · G1–G5normalized Gini: 0.536 -> 0.625; 0.545 -> 0.640; 0.539 -> 0.639; 0.546 -> 0.689; 0.396 -> 0.461Helped
Use CDAF rather than fine-tuning the source-pretrained modelMixed Model · G1–G5AUC: 0.717 -> 0.740; 0.709 -> 0.715; 0.696 -> 0.755; 0.740 -> 0.795; 0.706 -> 0.734Helped
Add Wasserstein discrepancy minimization (ablation)CDAF (Mixed Model) · G1 and G2AUC: 0.726 -> 0.740; 0.714 -> 0.715Mixed
Add Wasserstein discrepancy minimization (ablation)CDAF (Mixed Model) · G1 and G2normalized Gini: 0.610 -> 0.625; 0.622 -> 0.640Helped
Add dual predictors' ℓ1 distance minimization (ablation)CDAF (Mixed Model) · G1 and G2AUC: 0.734 -> 0.740; 0.709 -> 0.715Mixed
Add dual predictors' ℓ1 distance minimization (ablation)CDAF (Mixed Model) · G1 and G2normalized Gini: 0.615 -> 0.625; 0.629 -> 0.640Mixed
Add source predictor supervised loss (ablation)CDAF (Mixed Model) · G1 and G2AUC: 0.731 -> 0.740; 0.704 -> 0.715Helped
Add source predictor supervised loss (ablation)CDAF (Mixed Model) · G1 and G2normalized Gini: 0.590 -> 0.625; 0.580 -> 0.640Helped
Add target predictor supervised loss (ablation)CDAF (Mixed Model) · G1 and G2AUC: 0.717 -> 0.740; 0.710 -> 0.715Helped
Add target predictor supervised loss (ablation)CDAF (Mixed Model) · G1 and G2normalized Gini: 0.593 -> 0.625; 0.640 -> 0.640Mixed

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