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Investigating and Mitigating Undesirable Biases in Large Language Models

AAAI 2025 · Large language models › Language, safety and interpretability · approach: Bias measurement and mitigation · 1 citations (OpenAlex)

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A doctoral consortium summary of research on undesirable biases in LLMs, covering social bias datasets, brand bias, persona effects on norm interpretation, and dual-process-based prompting to mitigate bias.

Problem

LLMs encode social, brand, cultural, and persona-linked biases that can perpetuate stereotypes and unfair outcomes, including in low-resource languages.

Approach

Summarizes a line of work that measures subtler social biases with template-based sentence completion, probes brand and nationality/persona biases, and mitigates social bias via prompting strategies inspired by dual process theory (System 1/System 2, CoT, debiasing, human personas).

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use a human persona, debiasing prompt, System 2 prompting, or chain-of-thought promptingLLMs · Social bias detection datasets (two datasets; nine categories)social biasHelped
Combine a human persona, debiasing, System 2 prompting, and chain-of-thought promptingLLMs · Social bias detection datasetsstereotypical judgments: up to a 19 percent dropHelped
Use different combinations of human persona, debiasing, System 2, and chain-of-thought promptingLLMs · Social bias detection datasetssocial biasMixed
Evaluate age, beauty, beauty in profession, and institution-related associationsGPT-4, Llama-2, PaLM-2, and Mistral · Subtler social bias categoriesbias (Kendall’s τ)Hurt
Compare global and local brandsLLMs · Brand recommendations and associationspositive brand associationsMixed
Recommend gifts for people in high-income countriesLLMs · Brand recommendationsgift luxuryMixed
Use a country-of-origin contextLLMs · Brand recommendationslocal brand preferenceHelped
Assign a more socially desirable persona (for example, a thin person rather than a fat person)LLMs · Social norm interpretationinterpretation accuracyHelped
Assign different sociodemographic personasLLMs · Social norm interpretationinterpretation consistencyHurt
Assign nationality personasLLMs · Country perceptionsregional favorabilityMixed

Surprising findings

Limitations

Experimental setup

Datasets: template-generated sentence completion dataset (social bias) curated brand dataset (shoe, cloth, electronics, beverage) BanStereoSet two bias detection datasets spanning nine social bias categories nationality and persona norm datasets

Benchmarks: BanStereoSet two bias detection datasets (nine social bias categories)

Metrics: Kendall's tau correlation stereotypical judgment rate

Baselines: zero-shot CoT debiasing prompt

Builds on: chain-of-thought prompting StereoSet

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