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Intent Oriented Contrastive Learning for Sequential Recommendation

AAAI 2025 · Label-efficient and robust learning › Recognition and long-tail · approach: Recommendation representation learning · 5 citations (OpenAlex)

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Proposes IOCLRec, a sequential recommender that segments user histories into intent-level subsequences and trains three contrastive modules (fine-grained intent, single-intent, multi-intent) with intent-oriented augmentations.

Problem

Sequential recommendation models that encode the entire user history struggle to capture users' multiple, dynamically changing intents and their transitions.

Approach

Dynamically segment each user sequence into coarse-grained intent subsequences that serve as units for three contrastive objectives: K-means-based fine-grained intent contrast, single-intent augmentations (in-crop, in-mask, in-reorder), and multi-intent augmentations (in-insert, in-substitute) guided by item correlations and intent transitions.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use IOCLRec instead of the strongest baseline, ICSRecSequential recommendation · SportsHR@20: 0.0791 -> 0.0890Helped
Use IOCLRec instead of the strongest baseline, ICSRecSequential recommendation · BeautyHR@20: 0.1295 -> 0.1504Helped
Use IOCLRec instead of the strongest baseline, ICSRecSequential recommendation · ToysHR@20: 0.1365 -> 0.1620Helped
Use IOCLRec instead of the strongest baseline, ICSRecSequential recommendation · ML-1MHR@20: 0.4345 -> 0.4541Helped
Add the coarse-grained intent contrastive learning loss (ablation)IOCLRec · Sports, Beauty, Toys, ML-1MNDCG@10: 0.0325 -> 0.0363; 0.0591 -> 0.0657; 0.0682 -> 0.0747; 0.1975 -> 0.2048Helped
Add the fine-grained intent contrastive learning loss (ablation)IOCLRec · Sports, Beauty, Toys, ML-1MNDCG@10: 0.0333 -> 0.0363; 0.0629 -> 0.0657; 0.0723 -> 0.0747; 0.2006 -> 0.2048Helped
Add the single-intent contrastive learning loss (ablation)IOCLRec · Sports, Beauty, Toys, ML-1MNDCG@10: 0.0342 -> 0.0363; 0.0611 -> 0.0657; 0.0696 -> 0.0747; 0.1993 -> 0.2048Helped
Add the multi-intent contrastive learning loss (ablation)IOCLRec · Sports, Beauty, Toys, ML-1MNDCG@10: 0.0347 -> 0.0363; 0.0628 -> 0.0657; 0.0704 -> 0.0747; 0.2012 -> 0.2048Helped
Replace intent-oriented augmentation operators with CoSeRec operators (ablation)IOCLRec · Beauty and ML-1MHR@20Hurt

Surprising findings

Limitations

Experimental setup

Datasets: Amazon Sports Amazon Beauty Amazon Toys MovieLens-1M

Benchmarks: Amazon Sports Amazon Beauty Amazon Toys MovieLens-1M

Metrics: HR@10 HR@20 NDCG@10 NDCG@20

Baselines: BPR Caser SASRec BERT4Rec CoSeRec DuoRec ICLRec IOCRec ICSRec

Builds on: ICLRec ICSRec CoSeRec SASRec BERT

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