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More Is Not More: What Matters for Diversity in LLM Opinions?
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Factorial audit of LLM opinion diversity separating persona depth, interaction architecture, and low-cost tricks across 7 chat models on 100 WildChat questions, measured with MPD, cluster count, Vendi Score, and beta-diversity metrics.
Problem
LLM-simulated opinions are homogenized, and common diversity interventions (persona depth, multi-agent/multi-turn architectures, low-cost tricks) are evaluated in isolation with incomparable metrics and are typically upgraded together, so their individual contributions cannot be attributed.
Approach
A factorial design that independently varies persona depth (None to Pro) and interaction architecture (Single-Call, Multi-Turn, Multi-Agent), plus a unified opinion-extraction and embedding pipeline with alpha-diversity (MPD, cluster count, Vendi) and beta-diversity (beta-Vendi, unique cluster ratio) metrics.
Key results
- Role (single-sentence occupation) yields delta >= 0.62 over None on all seven models and captures most of the None-to-Pro MPD gain; Basic falls below Role on Gemini, Kimi and GPT-mini.
- Multi-Turn and Multi-Agent architectures have mean UCR of 79% between them, with ~50% excess UCR after split-half calibration, indicating largely non-overlapping opinion coverage.
- Trait Assignment is the strongest low-cost trick at about 37% of Role's effect, and a one-sentence persona outperforms the best low-cost trick by 2.5x.
Surprising findings
- More detailed demographic personas (Basic) can yield lower diversity than the occupation-only Role on some models.
- Multi-Agent discussion nearly eliminates the persona-driven gain in rarefied cluster count (+15% vs +46% under Single-Call), indicating mutual visibility compresses distinct opinions.
Limitations
- Multi-Agent condition uses only neutral prompts; debate or role-conflict configurations not tested.
- Only 100 questions focused on opinion-eliciting text domains and 20 personas, so demographic representativeness is not claimed.
- Does not vary training-time interventions such as fine-tuning or preference optimization; diversity measured in semantic embedding space without human opinion distribution calibration.
Experimental setup
Datasets: WildChat
Benchmarks: WildChat-derived 100 open-ended questions
Metrics: mean pairwise distance cluster count Vendi Score beta-Vendi Score unique cluster ratio Cliff's delta
Baselines: Single-Call with no persona Enhanced Prompt High Temperature Demographic Cueing Trait Assignment
Builds on: Vendi Score Wilcoxon signed-rank test Benjamini-Hochberg correction
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