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ExPERT: Modeling Human Behavior Under External Stimuli Aware Personalized MTPP

AAAI 2025 · Large language models › Agents, code and math · approach: Inductive and abstract reasoning evaluation · 0 citations (OpenAlex)

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Proposes ExPERT, a Transformer Hawkes Process extension that models external stimuli and personalization (user and text-metadata embeddings) for next-event time and type prediction, evaluated on five datasets.

Problem

Marked temporal point process models of human action sequences ignore external stimuli (e.g., coupons, incentives, deadlines) and personalized context, and prior stimulus-aware models are domain-specific and do not scale.

Approach

Build on THP with a stimulus-aware query projection in attention (separate query matrices for user-event vs. stimulus-to-event), a type-based causal mask linking stimuli to affected event types, and additive user-feature and Sentence-BERT event-metadata encodings; external events are used in attention but excluded from the likelihood/prediction losses.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Add external-stimuli-aware modeling to THPExPERT · MOODLE-0.5M, MOOC-5M, SO-10M, DUNNHUMBY, TRANSACTIONS-6MRMSE: 0.1233 -> 0.0797; 0.1006 -> 0.0956; 2.2130 -> 2.0406; 0.7070 -> 0.6990; 3.3118 -> 2.5112Helped
Add external-stimuli-aware modeling to THPExPERT · MOODLE-0.5M, MOOC-5M, SO-10M, DUNNHUMBY, TRANSACTIONS-6MType prediction accuracy: 53.49 -> 61.30; 64.63 -> 67.87; 59.31 -> 64.77; 64.05 -> 64.63; 52.91 -> 58.66Helped
Use user personalization only, without external-stimuli modeling (ablation)THP · MOODLE-0.5M, MOOC-5M, SO-10M, DUNNHUMBY, TRANSACTIONS-6MType prediction accuracy: 53.49 -> 51.78; 64.63 -> 64.91; 59.31 -> 60.75; 64.05 -> 64.05; 52.91 -> 53.57Mixed
Model external stimuli with a distinct attention mechanism (ablation)THP · MOODLE-0.5M, MOOC-5M, SO-10M, DUNNHUMBY, TRANSACTIONS-6MType prediction accuracy: 53.49 -> 57.28; 64.63 -> 64.87; 59.31 -> 63.48; 64.05 -> 64.37; 52.91 -> 56.18Helped
Add user personalization to external-stimuli modeling (ablation)ExPERTExt · MOODLE-0.5M, MOOC-5M, SO-10M, DUNNHUMBY, TRANSACTIONS-6MType prediction accuracy: 57.28 -> 61.20; 64.87 -> 67.54; 63.48 -> 63.98; 64.37 -> 64.37; 56.18 -> 57.03Helped
Add a type-aware causal mask (ablation)ExPERTExt+P(User) · MOOC-5M, DUNNHUMBY, TRANSACTIONS-6MType prediction accuracy: 67.54 -> 67.79; 64.37 -> 64.52; 57.03 -> 58.32Helped
Add event metadata (ablation)ExPERTExt+P(User)+CM · MOODLE-0.5M, MOOC-5M, SO-10M, DUNNHUMBY, TRANSACTIONS-6MType prediction accuracy: 61.20 -> 61.30; 67.79 -> 67.87; 63.98 -> 64.77; 64.52 -> 64.63; 58.32 -> 58.66Helped
Increase the number of external stimuli per sequenceExPERT · Synthetic data, 1 to 10 external stimuliLog-likelihoodHelped
Increase self-excitation relative to external-stimulus influenceExPERT vs THP · Synthetic data, α from 0.3 to 0.8Log-likelihoodMixed
Model combined starting effects, periodic stimulations, self-excitation, and deadlinesExPERT vs THP · Synthetic complex-stimulus experimentRMSE: 22.65% lower RMSEHelped

Surprising findings

Limitations

Experimental setup

Datasets: MOODLE-0.5M MOOC-5M SO-10M DUNNHUMBY TRANSACTIONS-6M

Benchmarks: MOODLE-0.5M MOOC-5M SO-10M DUNNHUMBY TRANSACTIONS-6M

Metrics: RMSE type prediction accuracy log-likelihood

Baselines: SSHP RMTPP Intensity RNN SAHP NHP AttNHP THP

Builds on: Transformer Hawkes Process SSHP Sentence-BERT AttNHP

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