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Enhancing Sequential Recommendation with Global Diffusion

AAAI 2025 · Image generation › Fast diffusion sampling · approach: Diffusion models as perception tools · 4 citations (OpenAlex)

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Proposes GlobalDiff, a plug-and-play diffusion model stacked on frozen sequential recommenders to restore global item-item structure and ensemble it with the backbone's sequential predictions.

Problem

Sequential recommendation models are misled by inconsistent, externally driven items in the local interaction sequence, and ignore global non-sequential item structure.

Approach

Build masked-item training samples from an item-item co-occurrence similarity matrix with positional re-weighting and Bernoulli sampling, train a diffusion model whose denoiser is guided by a frozen backbone's context representation, and combine the diffusion output with the backbone's softmax via Borda-count voting at inference.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Add GlobalDiff to CBiTCBiT · ML-1MHR@10: 0.1542 -> 0.1638Helped
Add GlobalDiff to CBiTCBiT · KuaiRecHR@10: 0.1590 -> 0.1672Helped
Add GlobalDiff to CBiTCBiT · BeautyHR@10: 0.0476 -> 0.0510Helped
Add mean-pooled sequence representation to the target representation in the reverse approximator (ablation)GlobalDiff reverse approximator · ML-1Mperformance: +30%Helped
Remove the guided representation from the reverse approximator (ablation)GlobalDiff reverse approximator · ML-1Mperformance: 81%Hurt
Use only the target-item representation, omitting the mean-pooled sequence representation (ablation)GlobalDiff reverse approximator · ML-1Mperformance: +30%Hurt
Combine diffusion and sequential predictions with voting (ablation)GlobalDiff inference · ML-1MHR@20: 0.237 -> 0.247Helped
Increase diffusion steps from 20 to 100 or 200 (ablation)GlobalDiff · ML-1MHR@20: less than 0.005No clear effect
Use cluster-item similarity with K=100 instead of pair-wise similarity (ablation)CBiT+GlobalDiff · BeautyHR@20: 0.0585 -> 0.0580No clear effect
Use cluster-item similarity with K=500 instead of pair-wise similarity (ablation)CBiT+GlobalDiff · BeautyHR@20: 0.0585 -> 0.0618Helped
Use cluster-item similarity with K=1000 instead of pair-wise similarity (ablation)CBiT+GlobalDiff · BeautyHR@20: 0.0585 -> 0.0625Helped

Surprising findings

Limitations

Experimental setup

Datasets: MovieLens 1M Amazon-Beauty KuaiRec

Benchmarks: MovieLens 1M Amazon-Beauty KuaiRec

Metrics: HR@10 HR@20 NDCG@10 NDCG@20 Recall@K

Baselines: Gru4Rec Caser LightSANS DuoRec CL4Rec AC TSR DiffuRec

Builds on: DDPM CBiT BERT4Rec SASRec Borda count

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