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Navigating the Digital World as Humans Do: Universal Visual Grounding for GUI Agents

ICLR 2025 · Multi-agent systems and games › LLM agents · approach: GUI agent memory and trajectories · 3 citations (OpenAlex)

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Proposes UGround, a universal visual grounding model for GUI agents trained on 10M web-synthesized GUI elements with referring expressions, and SeeAct-V, a vision-only agent framework using it for pixel-level actions.

Problem

GUI agents rely on text-based representations (HTML, a11y trees) that are noisy, incomplete, and costly; vision-only agents need accurate, generalizable visual grounding that maps referring expressions to screen coordinates.

Approach

A simple recipe of web-based hybrid referring-expression synthesis (rules plus LLM/MLLM rewriting) and a LLaVA-NeXT architecture with dynamic high-resolution AnyRes input and direct numeric coordinate output, yielding a universal grounding model plugged into any planner in a two-stage vision-only agent (SeeAct-V).

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
add supplementary training data to Web-Hybrid (ablation)UGround · ScreenSpot agent settingaverage grounding accuracy: 76.9 -> 81.4Helped
train on supplementary data only instead of Web-Hybrid (ablation)UGround · ScreenSpot agent settingaverage grounding accuracy: 76.9 -> 73.4Hurt
replace the UGround model design with Qwen-VL while using Web-Hybrid (ablation)UGround · ScreenSpot agent settingaverage grounding accuracy: 76.9 -> 62.4Hurt
use dynamic image resolution instead of fixed square resolution (ablation)UGround · ScreenSpot agent settingaverage grounding accuracy: 72.2 -> 76.9Helped
increase fixed image resolution from 448 x 448 to 896 x 896 (ablation)UGround · ScreenSpot agent settingaverage grounding accuracy: 72.2 -> 73.8Helped
add positional referring expressions to Web-Hybrid (ablation)UGround · ScreenSpot agent settingaverage grounding accuracy: 76.0 -> 76.9Helped
add positional referring expressions to Web-Hybrid (ablation)UGround · ScreenSpot standardaverage grounding accuracy: 64.9 -> 68.8Helped
scale Web-Hybrid training data from 50K to 100K screenshots (ablation)UGround · ScreenSpot agent settingaverage grounding accuracyHelped
scale Web-Hybrid data beyond 100K screenshots (ablation)UGround · ScreenSpot agent settingaverage grounding accuracyHelped

Surprising findings

Limitations

Experimental setup

Datasets: Web-Hybrid Web-Direct GUIAct AndroidControl Widget Caption UIBert AITZ Common Crawl

Benchmarks: ScreenSpot Multimodal-Mind2Web AndroidControl OmniACT Mind2Web-Live AndroidWorld

Metrics: grounding accuracy element accuracy step accuracy action score completion rate task success rate

Baselines: SeeClick CogAgent GPT-4 GPT-4o DetACT M3A Choice grounding SoM

Builds on: LLaVA-NeXT SeeAct SeeClick Set-of-Mark

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