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Tractable Multinomial Logit Contextual Bandits with Non-Linear Utilities

NeurIPS 2025 · Bandits and online learning › Contextual bandits and Thompson sampling · approach: Oracle-efficient contextual bandits · 0 citations (OpenAlex)

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Proposes a UCB-based, computationally tractable algorithm for MNL contextual bandits with general non-linear (e.g., neural network) utilities, achieving Õ(√T) regret under realizability and a generalized geometric condition, without NTK assumptions.

Problem

MNL contextual bandit assortment selection where item utilities are non-linear parametric functions (e.g., neural networks); prior general-utility methods are either computationally intractable or achieve suboptimal regret (T^{2/3}, T^{5/6}).

Approach

Two-phase method: uniform exploration gives a pilot estimate; then regularized MLE on a linearized MNL model (first-order Taylor around past estimates) with regularization centered at the pilot yields optimistic utility estimates and a UCB assortment choice; a generalized geometric condition (growth or local strong convexity over an equivalence set of parameters) replaces unique-minimum and NTK as

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use ONL-MNL instead of $\varepsilon$-greedy for general utilitiesMNL contextual bandits with stochastic contexts · MNL contextual bandits, stochastic contextsregret bound: $\tilde{\Ocal}((d_w N K)^{1/3} T^{2/3})$ -> $\tilde{\Ocal}(\kappa^{-2} \mu^{-1} d_w \sqrt{T})$Helped
Use ONL-MNL instead of $\varepsilon$-greedy for general utilitiesMNL contextual bandits with adversarial contexts · MNL contextual bandits, adversarial contextsregret bound: $\tilde{\Ocal}((N K)^{1/3} T^{5/6})$ -> $\tilde{\Ocal}(\kappa^{-2} \mu^{-1} d_w \sqrt{T})$Helped
Use a non-linear utility model instead of linear utility modelsUCB-MNL, TS-MNL, and OFU-MNL+ · Non-linear utility experimentscumulative regretHelped
Use ONL-MNL instead of $\varepsilon$-greedy-MNLMNL contextual bandits with non-linear utilities · Realizable and misspecified settingscumulative regretHelped
Increase the number of itemsONL-MNL · Realizable setting, Gaussian and uniform contextscumulative regretHurt
Increase the number of items$\varepsilon$-greedy-MNL · Realizable setting, Gaussian and uniform contextscumulative regretHurt

Limitations

Experimental setup

Benchmarks: simulated MNL bandit realizable setting simulated MNL bandit misspecified setting (cos-based utility)

Metrics: cumulative regret (mean and std over 30 seeds)

Baselines: UCB-MNL TS-MNL OFU-MNL+ epsilon-greedy-MNL

Builds on: Zhang & Luo 2024 general-utility MNL bandits linear MNL UCB bandits Feel-Good Thompson sampling

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