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Counterfactual Implicit Feedback Modeling

NeurIPS 2025 · Probabilistic and scientific modeling › Molecules and proteins · approach: Cold-start recommendation models · 1 citations (OpenAlex)

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Proposes a counterfactual modeling approach for implicit feedback in recommendation that addresses positive-unlabeled and missing-not-at-random challenges.

Problem

Relevance prediction from implicit feedback in recommender systems faces positive-unlabeled ambiguity (negative feedback does not imply low relevance) and missing-not-at-random exposure bias (popular or frequently recommended items get more clicks).

Approach

Uses counterfactual reasoning over implicit feedback to correct for the PU and MNAR biases when predicting relevance; the abstract gives no further method detail.

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