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Transformer-Empowered Multi-Modal Item Embedding for Enhanced Image Search in E-commerce

AAAI 2024 · Vision-language and multimodal › Human and embodied modeling · approach: Composed and text-based image retrieval · 3 citations (OpenAlex)

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Proposes MIEM, a dual-tower multimodal item embedding model fusing product titles and multiple images via merge attention, deployed in Shopee image search to lift clicks and orders per user.

Problem

Image-to-image retrieval for e-commerce image search overlooks semantic information and yields heavy storage overhead when products have multiple images.

Approach

A dual-tower model whose item tower fuses multiple product images and title text with a merge attention transformer into a single item embedding, trained with AM-InfoNCE, a modality balance loss, and XBM, then combined with I2I recall.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Replace image-only retrieval with MITEMShopee image search · Shopee product test set (3 million items)Recall@1: 0.820 -> 0.812Hurt
Replace image-only retrieval with MITEMShopee image search · Shopee product test set (3 million items)Recall@5: 0.922 -> 0.927Helped
Replace I2I with CLIP image-to-text retrievalShopee image search · Shopee product test set (3 million items)Category Accuracy: 0.874 -> 0.876Helped
Replace I2I with CLIP image-to-text retrievalShopee image search · Shopee product test set (3 million items)Recall@1: 0.820 -> 0.395Hurt
Generate one embedding for each image-text pair (ablation)MITEM · Shopee product test set (3 million items)Category Accuracy: 0.881 -> 0.894Helped
Generate one embedding for each image-text pair (ablation)MITEM · Shopee product test set (3 million items)Recall@5: 0.927 -> 0.939Helped
Combine I2I with MITEM recallShopee image search · Shopee product test set (3 million items)Recall@1: 0.820 -> 0.872Helped
Combine I2I with MITEM recallShopee image search · Shopee Indonesia A/B testClicks/User: +9.90%Helped
Combine I2I with MITEM recallShopee image search · Shopee Indonesia A/B testOrders/User: +4.23%Helped
Combine I2I with MITEM recallShopee image search · Shopee Indonesia online evaluationSame Item Recall@4: 50.55% -> 53.66%Helped

Surprising findings

Limitations

Experimental setup

Datasets: Shopee user search click logs

Benchmarks: Shopee Indonesia offline test set (3M items, 9,000 query images)

Metrics: Recall@1 Recall@5 Recall@10 Recall@50 Recall@100 Category Accuracy Same & Similar Item Recall@4 Top 4 Irrelevant Rate Clicks/User Orders/User

Baselines: I2I (ViT-base image embedding) I2T (CLIP-based)

Builds on: CLIP Swin Transformer METER Cross Batch Memory CosFace

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