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Guard Me If You Know Me: Protecting Specific Face-Identity from Deepfakes

NeurIPS 2025 · Vision-language and multimodal › Human and embodied modeling · approach: Human perception modeling · 1 citations (OpenAlex)

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Proposes VIPGuard, a three-stage fine-tuned Qwen2.5-VL-7B framework (facial attribute learning, identity discrimination with cross-attention, and a learnable VIP token) for personalized, explainable face deepfake detection, plus the VIPBench benchmark of 22 identities and 80,080 images.

Problem

Deepfake detectors are mostly identity-agnostic and give little explanation, while existing identity-aware detectors use mainly global features; the paper targets detecting forgeries of specific VIP individuals whose authentic face images are available.

Approach

Reformulates personalized deepfake detection as fine-grained face recognition against a protected identity: an MLLM is first taught facial attributes, then trained to reason over face-pair differences using similarity scores and attributes, and finally adapted per VIP via a lightweight learnable VIP token (Yo'LLaVA-style) with the MLLM frozen.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use VIPGuard instead of the strongest listed general or identity-aware detectorDeepfake detection on VIPEval · Face-swapping and entire-face synthesis methodsAUC / EER (%)Helped
Train Stage 3 with images and textual annotations rather than images only (ablation)VIPGuard Stage 3 · BlendFaceAUC (%): 98.45 -> 99.48Helped
Train Stage 3 with images and textual annotations rather than images only (ablation)VIPGuard Stage 3 · InSwapAUC (%): 92.91 -> 99.43Helped
Add user-specific customization (Stage 3) to the baseline model (ablation)Qwen-2.5-VL-7B · BlendFaceAUC (%): 51.00 -> 71.96Helped
Add facial attribute learning (Stage 1) before user-specific customization (ablation)VIPGuard with Stage 3 · BlendFaceAUC (%): 71.96 -> 96.50Helped
Add general identity discrimination (Stage 2) to facial attribute learning and user-specific customization (ablation)VIPGuard with Stages 1 and 3 · BlendFaceAUC (%): 96.50 -> 99.48Helped
Use only images rather than images and annotations for Stage 3 training (ablation)VIPGuard Stage 3 · Average across BlendFace, InSwap, Arc2Face, and PuLIDAUC (%): 98.98 -> 95.86Hurt
Use Adaptive VIPGuard automatic VIP-token selection instead of VIPGuard (ablation)VIPGuard · VIPEval averageAUC (%): 98.23 -> 98.01Hurt
Replace the Qwen-2.5-VL-7B backbone with LLaMA-3.2-Vision-11B (ablation)VIPGuard · Average across BlendFace, InSwap, Arc2Face, and PuLIDAUC (%): 98.23 -> 95.94Hurt
Replace TransFace with CosFace as the face-recognition similarity model (ablation)VIPGuard · Average across BlendFace, InSwap, Arc2Face, and PuLIDAUC (%): 98.23 -> 88.37Hurt
Increase VIP token count beyond 32 to 64 or 128 (ablation)VIPGuard Stage 3 · Multiple forgery typesAUC (%)Hurt
Increase the number of authentic target-user images used for customization (ablation)VIPGuard Stage 3 · Multiple forgery typesAUC (%)Helped

Surprising findings

Limitations

Experimental setup

Datasets: LAION-Face CrossFaceID FaceID-6M CelebDF DF40

Benchmarks: VIPBench (VIPEval) CelebDF DF40

Metrics: AUC EER ACC

Baselines: Xception EfficientNet UCF ProDet RECCE CDFA RepDFD Effort DiffID ICT-Ref FFAA GPT-4o

Builds on: Yo'LLaVA LoRA Qwen2.5-VL

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