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Private Attribute Inference from Images with Vision-Language Models
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Builds a manually labeled Reddit image dataset (VIP) of non-human-centric images and evaluates 7 VLMs on inferring personal attributes, with a gamified CoT prompt and automated zooming.
Problem
Whether vision-language models can infer private personal attributes (e.g., location, sex, age, income) from seemingly benign online images that do not primarily depict humans, a risk not covered by existing human attribute recognition benchmarks.
Approach
Shifts privacy-inference evaluation from human-centric attribute recognition to inconspicuous everyday images, using a gamified chain-of-thought prompt to bypass safeguards and an automated zoom-in step on model-proposed bounding boxes to recover fine-grained clues.
Key results
- GPT-4V achieves 77.6% overall attribute inference accuracy on VIP, the best of 7 VLMs.
- Best open-source model CogAgent-VQA reaches 66.4%, outperforming Gemini-Pro (60.8%).
- Naive prompt causes GPT-4V to refuse 54.5% of queries; the gamified Extended and Final prompts reduce refusal to 1.2% and 0%.
Measured effects reported in the paper
| What was changed | Where | Measured | Effect |
|---|---|---|---|
| add adversarial gamification to the prompt (ablation) | GPT4-V · VIP | accuracy: 20.6 -> 76.0 | Helped |
| add adversarial gamification to the prompt (ablation) | GPT4-V · VIP | refusal rate: 54.5 -> 1.2 | Helped |
| add chain-of-thought, reasoning guidelines, and generic reasoning hints (ablation) | GPT4-V with the extended prompt · VIP | accuracy: 76.0 -> 77.6 | Helped |
| add automated zooming (ablation) | GPT4-V final prompt · VIP precise LOC | accuracy: +6.5 | Helped |
| add automated zooming (ablation) | GPT4-V final prompt · VIP less precise LOC | accuracy: +0.0 | No clear effect |
| add automated zooming (ablation) | GPT4-V final prompt · VIP precise POI | accuracy: +4.3 | Helped |
| add automated zooming (ablation) | GPT4-V final prompt · VIP less precise POI | accuracy: +2.2 | Helped |
| use the open-source prompt instead of the final prompt (ablation) | CogAgent-VQA · VIP | accuracy: 55.2 -> 66.4 | Helped |
| use the open-source prompt instead of the final prompt (ablation) | Idefics 80B · VIP | accuracy: 59.0 -> 65.7 | Helped |
| use the open-source prompt instead of the final prompt (ablation) | LLaVa-NeXT 34B · VIP | accuracy: 59.4 -> 57.0 | Hurt |
| use the open-source prompt instead of the final prompt (ablation) | InternVL-Chat-V1.2-Plus · VIP | accuracy: 59.2 -> 50.4 | Hurt |
| use the open-source prompt instead of the final prompt (ablation) | LLaVa 1.5 13B · VIP | accuracy: 52.7 -> 53.2 | Helped |
Surprising findings
- Safeguards of GPT-4V are brittle: a simple gamified prompt cuts refusals from 54.5% to 1.2%.
- Attribute inference accuracy correlates with general capability (MMMU ranking), suggesting stronger models pose larger privacy risk.
Limitations
- VIP dataset is small (554 labels) and not publicly released, limiting reproducibility.
- Only 9.7% of labels come from images with partial human depictions, and the labeling was done solely by the authors.
- Free-text attributes (location, occupation) are scored with GPT-4 similarity judgments, manually verified.
Experimental setup
Datasets: VIP (visual inference-privacy) dataset RedCaps
Benchmarks: VIP
Metrics: accuracy precise vs less-precise location accuracy refusal rate
Baselines: GPT4-V Gemini-Pro LLaVA 1.5 13B LLaVA-NeXT 34B Idefics 80B CogAgent-VQA InternVL-Chat-V1.2-Plus
Builds on: chain-of-thought prompting beyond memorization text privacy inference (Staab et al.) pedestrian attribute recognition benchmarks
Closest papers by meaning
- MultiPriv: Benchmarking Individual-Level Privacy Reasoning in Vision-Language Models (ICML 2026 · similarity 0.92)
- Beyond Memorization: Violating Privacy via Inference with Large Language Models (ICLR 2024 · similarity 0.91)
- A Synthetic Dataset for Personal Attribute Inference (NeurIPS 2024 · similarity 0.89)
- Membership Inference Attacks against Large Vision-Language Models (NeurIPS 2024 · similarity 0.87)
- Can We Infer Confidential Properties of Training Data from LLMs? (NeurIPS 2025 · similarity 0.87)
- MultiTrust: A Comprehensive Benchmark Towards Trustworthy Multimodal Large Language Models (NeurIPS 2024 · similarity 0.87)
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