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Persona2Web: Benchmarking Personalized Web Agents for Contextual Reasoning with User History

ICML 2026 · Multi-agent systems and games › LLM agents · approach: Agentic benchmarks and orchestration · 0 citations (OpenAlex)

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Introduces Persona2Web, a benchmark of synthetic long-term user browsing histories and ambiguous "clarify-to-personalize" queries for evaluating personalized web agents on the live open web, with a reasoning-aware rubric judged by GPT-5-mini.

Problem

Web agents fail to resolve ambiguous user queries because they lack personalization using user history; existing web agent benchmarks use explicit, fully specified queries and lack realistic user context and reasoning-aware personalization evaluation.

Approach

Synthetic user profiles and year-long implicit browsing histories are generated via a multi-stage GPT-4o pipeline, paired with queries whose website and preference cues are masked at varying levels, and scored by an LLM judge over full reasoning traces that separate retrieval and utilization failures.

Key results

Surprising findings

Limitations

Experimental setup

Datasets: Mind2Web WebArena WebVoyager

Benchmarks: Persona2Web

Metrics: website personalization score preference personalization score intent satisfaction success rate Pearson correlation with human judgment Krippendorff's alpha ICC

Baselines: AgentOccam Browser-Use action-wise evaluation outcome-based evaluation no-history agent

Builds on: AgentOccam Browser-Use WebVoyager PersonalWAB

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