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Rethinking Personalization in Large Language Models at the Token Level
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Proposes PerContrast, a causal-intervention token score (persona-removed vs. full-persona log-prob gap), and PerCE, an EM-style online reweighted cross-entropy that upweights personal tokens for personalized LLM fine-tuning.
Problem
Standard cross-entropy treats all response tokens equally, diluting the training signal for the few tokens that carry user-specific personalization; the token-level personalization degree is not directly observable.
Approach
Estimate each token's personalization degree as the log-probability difference with vs. without the user persona (Personal Influence Ratio, shown to equal a token-level causal effect), clip it, and use it as a per-token weight in an online EM-like weighted CE loss that requires only one extra forward pass.
Key results
- PerCE achieves up to +68.04% METEOR gain over CE on Qwen3-4B for personalized review writing (PRW) on LongLaMP, with average ROUGE-L gain of 15.06% on Qwen3-4B and 10.62% on Llama3-8B.
- On the synthetic personal-token identification task, PerContrast achieves the best precision, recall, and F1 versus word-matching and LLM-as-a-judge baselines; word matching reaches only 26.5% recall.
- Cross-scenario transfer to ALOE improves average LLM-judge score from 1.27 to 2.78 on Qwen3-4B trained on PRW.
Surprising findings
- PerCE slightly underperforms CE on ROUGE-L for Personalized Abstract Generation (-2.90% on Qwen3-4B), while improving METEOR.
- Out-of-domain PerCE scores sometimes exceed in-domain CE scores, e.g., PAG-to-PRW transfer 0.2211 vs in-domain CE 0.1898.
Limitations
- Average-based gains are reported over a sampled subset (2,000 train / 500 test per task) and a small ALOE set of 100 conversations.
- Evaluation relies mainly on word-overlap metrics with an LLM judge only in an appendix; PAG shows a ROUGE-L decrease.
- Weight clipping range [0.8, 5.0] was chosen heuristically and is not optimal for every task.
Experimental setup
Datasets: LongLaMP ALOE LaMP HotpotQA DROP Synthetic-Persona-Chat
Benchmarks: LongLaMP ALOE LaMP HotpotQA DROP
Metrics: ROUGE-L METEOR LLM-as-a-judge score (1-5) precision recall F1
Baselines: CE LossCE EntCE
Builds on: LongLaMP LaMP Contriever retrieval-augmented generation
Closest papers by meaning
- HYDRA: Model Factorization Framework for Black-Box LLM Personalization (NeurIPS 2024 · similarity 0.89)
- Rethinking Personalized Generation: Test-time Alignment via Factorized Ranking Models (NeurIPS 2026 · similarity 0.89)
- Context Steering: Controllable Personalization at Inference Time (ICLR 2025 · similarity 0.88)
- Logits are All We Need to Adapt Closed Models (ICML 2025 · similarity 0.88)
- Personalize-then-Store: Benchmarking and Learning Personalized Memory for Long-Horizon Agents (NeurIPS 2026 · similarity 0.87)
- Model-Aware Tokenizer Transfer (NeurIPS 2026 · similarity 0.87)
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