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Fraud-Proof Revenue Division on Subscription Platforms

ICML 2025 · Learning theory and algorithms › Submodular and game algorithms · approach: Matching markets and welfare · 0 citations (OpenAlex)

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Formalizes manipulation-resistance axioms (fraud-proofness, bribery-proofness, Sybil-proofness) for subscription revenue division, shows GlobalProp is manipulable and fraud detection NP-hard, and proposes ScaledUserProp, which is fraud/bribery-proof and empirically fairer on streaming data.

Problem

Revenue division on subscription streaming platforms is vulnerable to fraud via fake users and bribery; the status-quo pro-rata rule (GlobalProp) enables profitable manipulation and makes detecting it computationally hard, while alternatives may be unfair.

Approach

Design payment rules that are manipulation-resistant by construction: user-additive rules are fraud- and bribery-proof, and ScaledUserProp caps the influence of high-engagement users (platform takes disproportionate commission from low-engagement users) so it matches UserProp's axioms while being fairer in pay-per-stream terms.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use ScaledUserProp instead of the other evaluated rulesRevenue division on real-world music listening data · Music Listening Histories Datasetfairness (PPS)Helped
Use UserEQ instead of the other evaluated rulesRevenue division on real-world music listening data · Music Listening Histories Datasetfairness (PPS)Hurt
Use ScaledUserProp instead of the other evaluated rulesRevenue division on synthetic streaming data · Synthetic streaming datafairness (PPS)Helped
Replace UserProp with UserEQRevenue division on synthetic streaming data · Synthetic streaming datafairness (PPS)No clear effect

Surprising findings

Limitations

Experimental setup

Datasets: Music Listening Histories Dataset synthetic streaming instances (10,000 users, 1,000 artists)

Benchmarks: Music Listening Histories Dataset synthetic streaming instances

Metrics: pay-per-stream (PPS) maximum envy

Baselines: GlobalProp UserProp UserEQ

Builds on: GlobalProp (pro-rata rule) UserProp UserEQ / Shapley value portioning rules click-fraud-proofness

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