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Counterfactual Voting Adjustment for Quality Assessment and Fairer Voting in Online Platforms with Helpfulness Evaluation

ICML 2025 · Probabilistic and scientific modeling › Causal discovery · approach: Causal approaches to fairness · 0 citations (OpenAlex)

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Proposes Counterfactual Voting Adjustment (CVA), a causal backdoor-adjusted voting model that jointly corrects position and herding biases in helpfulness votes to estimate fairer response quality on StackExchange.

Problem

Helpfulness votes on user-generated responses are biased by display position and by herding on prior votes, so aggregated votes misrepresent true content quality.

Approach

Frame per-vote behavior as a causal problem with the response's presentational features as the confounder, and estimate counterfactual votes by integrating out existing vote distribution and display rank (backdoor adjustment) within a logistic voting model with per-answer quality parameters.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use CVA instead of CVPresponse-quality ranking · Politics (real, comment sentiment)sum of squared residuals: 8102 -> 7776Helped
Use CVA instead of voteDiffresponse-quality ranking · Politics (real, comment sentiment)sum of squared residuals: 9691 -> 7776Helped
Use CVA instead of CVPresponse-quality ranking · Politics (real, GPT-4o helpfulness)sum of squared residuals: 7463 -> 6865Helped
Use CVA instead of voteDiffresponse-quality ranking · Politics (real, GPT-4o helpfulness)sum of squared residuals: 9115 -> 6865Helped
Use CVA instead of voteDiff and CVPresponse-quality ranking across 120 StackExchange communities · Real data, comment sentimentcommunities with smaller residual than both baselines: 94 (78.3\%)Helped
Use CVA instead of voteDiff and CVPresponse-quality ranking across 120 StackExchange communities · Real data, comment sentimentcommunities with higher Kendall’s tau: 89 (74.2\%)Helped
Use CVA instead of voteDiff and CVPresponse-quality ranking across 120 StackExchange communities · Real data, GPT-4o helpfulnesscommunities with smaller residual than both baselines: 93 (77.5\%)Helped
Use CVA instead of voteDiff and CVPresponse-quality ranking across 120 StackExchange communities · Real data, GPT-4o helpfulnesscommunities with higher Kendall’s tau than both baselines: 90 (75\%)Helped
Jointly adjust for display position and prior-vote distributionCVA · Semi-synthetic data, 8 representative communitiesKendall’s tau rank correlation with true qualityHelped
Jointly adjust for display position and prior-vote distributionCVA · Real data, 8 representative communities (comment sentiment)Kendall’s tau rank correlation with true qualityHelped
Jointly adjust for display position and prior-vote distributionCVA · Real data, GPT-4o helpfulnessranking alignment with GPT-4o evaluationMixed

Surprising findings

Limitations

Experimental setup

Datasets: StackExchange data dump (Oct 5, 2022)

Benchmarks: semi-synthetic StackExchange data (8 communities) real StackExchange data with comment sentiment proxy real StackExchange data with GPT-4o helpfulness proxy

Metrics: Kendall's tau sum of squared residuals to diagonal win rate across communities

Baselines: vote difference ranking (voteDiff) Chinese Voting Process (CVP)

Builds on: Chinese Voting Process backdoor adjustment

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