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Self-Consuming Generative Models with Adversarially Curated Data

ICML 2025 · Adversarial robustness and security › Attacks on text and graphs · approach: Diffusion-based adversarial purification · 0 citations (OpenAlex)

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Analyzes self-consuming diffusion model retraining under adversarially curated (BT-model) user preference data, proves reward convergence depends on covariance with adversary's reward, and proposes gradient-based and heuristic label-flipping attacks evaluated on Gaussian, CIFAR-10 and CIFAR-100.

Problem

Self-consuming generative model retraining driven by user-curated synthetic data can be adversarially manipulated by competing platforms, misaligning the model from true user preferences.

Approach

Theoretically shows that the expected reward under adversarial curation evolves according to the covariance between the true reward and the adversary's reward, and formulates a bi-level covariance-minimizing label-flip attack on preference data learned from pairwise comparisons, solved via implicit gradients or heuristics.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use the gradient-based attack with different reward model architectures instead of benign curationSelf-consuming DDPM · CIFAR-10Avg. R: 6.3606 -> 5.6460Helped
Use the gradient-based attack with identical reward model architectures instead of benign curationSelf-consuming DDPM · CIFAR-10Avg. R: 6.3606 -> 5.5959Helped
Use the multi-objective Pareto heuristic attack instead of benign curationSelf-consuming DDPM · CIFAR-10Avg. R: 6.3606 -> 5.4740Helped
Use the reward-based heuristic selecting pairs by |R(x)-R(z)| instead of benign curationSelf-consuming DDPM · CIFAR-10Avg. R: 6.3606 -> 5.5982Helped
Use the reward-based heuristic selecting pairs by max(|R(x)|,|R(z)|) instead of benign curationSelf-consuming DDPM · CIFAR-10Avg. R: 6.3606 -> 5.5612Helped
Use the multi-objective Pareto heuristic instead of either reward-based heuristicSelf-consuming DDPM · CIFAR-10Avg. R: 5.5982 -> 5.4740; 5.5612 -> 5.4740Helped

Surprising findings

Limitations

Experimental setup

Datasets: CIFAR-10 CIFAR-100 synthetic 8-mode Gaussian mixture

Benchmarks: CIFAR-10 CIFAR-100 synthetic Gaussian

Metrics: class proportion of generated samples expected reward E[r(x)] of generated samples

Baselines: Benign curation random attack R-Based heuristic Pareto multi-objective heuristic

Builds on: self-consuming generative models (Ferbach et al.) generalized Bradley-Terry model DDPM NSGA-II

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