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POSTA: A Go-to Framework for Customized Artistic Poster Generation

CVPR 2025 · Image generation › Text-to-image diffusion · approach: Layout-to-image control · 11 citations (OpenAlex)

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Presents POSTA, a modular diffusion + MLLM framework that generates customized artistic posters (background, layout/typography via Design MLLM, and stylized title text), and introduces the PosterArt dataset.

Problem

Automatic poster generation lacks text accuracy, user customization, and aesthetic quality needed for artistic posters (movies, exhibitions, concerts).

Approach

Decomposes poster creation into three modules: FLUX-LoRA background diffusion, an LLaVA-based Design MLLM that predicts editable vector typography (rendered directly, not generated as pixels), and a BrushNet-based ArtText Diffusion that stylizes title text via mask-guided inpainting.

Key results

Measured effects reported in the paper

What was changedWhereMeasuredEffect
Use POSTA instead of the compared poster-generation modelsPoster generation · 20 poster promptstext consistency with user inputHelped
Use POSTA instead of the compared poster-generation modelsPoster generation · 20 poster promptsaesthetics, text readability, and prompt relevanceHelped

Limitations

Experimental setup

Datasets: PosterArt-Design PosterArt-Text

Benchmarks: PosterArt-based qualitative comparisons human and GPT-4V poster ratings (20 prompts) GOT-OCR text precision/recall

Metrics: visual appeal/aesthetics rating (1-10) text readability prompt relevance word-level precision word-level recall

Baselines: COLE OpenCOLE AnyText TextDiffuser-2 FLUX-dev SD3 Playground-v3 Recraft V3 Ideogram v2

Builds on: FLUX LLaVA BrushNet COLE AnyText

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